During the dog days of summer, it
seems as if the holidays reside far in the distant future. The reality is that your preparations for the
holiday season should be well under way by now!
Just a few of the steps you should be working through are:
- Forecasting 2015 holiday sales.
- Assessing your current inventory against the forecast, translating that into inventory requirements, and beginning to coordinate with your suppliers.
- Planning your logistics management to keep a close eye on your inbound product.
- Determining how you’ll store and manage that inventory when it arrives.
- Defining your sales strategy
- Monitoring key holiday shipping dates and costs – and their impact on your strategy and bottom line:
A commonly understated component in your sales strategy is shipping to
your consumers – how fast will the order get to the customer, and will
shipping be discounted or free? Will
delivery speed and cost vary based on the customer and or order size? Will you offer discounted or free shipping
when you follow up on abandoned online shopping carts as an incentive to close
the sale? In addition, what are your
options to make the delivery, and ensure the customer’s experience is positive
and their expectations are met? No one
wants a replay of the 2013 holiday season, with gifts arriving after the big
day!
Vision Consumer Products Fulfillment has decades of experience and industry expertise in consumer products fulfillment services. No matter who your customer is, we treat your customer as our own. We know what makes a raving fan out of an individual customer, as well as what makes a business partner trust you with their business. Call or email us to learn how. We’re certain we’ll be the best fulfillment warehouse partner you have ever had!
No comments:
Post a Comment