What We Learned from Cyber Monday 2015

It’s the most wonderful time of year—for retailers and consumers alike. As we move into December and the dust settles from the zounds of online and in-store holiday shoppers, it’s time to take a look back and see what we can learn from the year’s most potent weekend for commerce.

Retailers Aren't Prepared

This year, out-of-stock rates were at an all-time high. Approximately 13% percent of product views were for out-of-stock products. That's double the normal rate!

While scarcity is a solid sales tactic and “Doorbuster” deals go hand-in-hand with Cyber Monday, the fact remains that ‘out-of-stock’ equals zero revenue. Next year, if you’re planning on flooring your consumers with amazing deals, make sure you have an all-star fulfillment warehouse to help you manage your stock as products fly off the shelves!

Ecommerce Has Gone Mobile

This shift has been happening for years, but now it’s official: Making your site mobile-ready is non-negotiable. 49% of Cyber Monday shopping visits were from mobile devices. No matter how efficient your fulfillment warehouse, your online storefront needs to be ready for mobile visitors. In order to keep up with the pace of technology, be sure to find an order fulfillment provider that knows the ins and outs of ecommerce.

Get Ready for Some Heavy Lifting

Although the process of shopping has gone online, the resulting purchases always require a physical response. The top-5 selling electronics on this Cyber Monday were, in order,

1. 4K Televisions
2. Microsoft Xbox One
3. Apple iPad Mini
4. Apple iPad Air 2
5. Sony PS4

The Xbox One is a chunky 447 cubic inches and weighs 7 pounds, the PS4 clocks in at 269.5 cubic inches and weighs 6.1 pounds, and 4K televisions come in all shapes, weights, and sizes. The common thread between these items is that, when shipped in mass, they’re heavy. The driving force for all these purchases must be a consumer products fulfillment provider that’s willing to orchestrate heavy lifting in a timely and efficient manner.

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Vision Consumer Products Fulfillment has decades of experience and industry expertise in consumer products fulfillment services.  No matter who your customer is, we treat your customer as our own. We know what makes a raving fan out of an individual customer, as well as what makes a business partner trust you with their business.  Call or email us to learn how.  We’re certain we’ll be the best fulfillment warehouse partner you have ever had!

http://visioncpf.com

CPFSales@VisionMediamgmt.com