The Biggest Day in E-Commerce You Didn’t Know About

If somebody asked you, “What’s the biggest single day for e-commerce sales?” you’d probably come up with one of two responses. Both Black Friday and Cyber Monday are great choices—billions of dollars move through online channels on these days and, for many retailers, these represent the peak of online sales for the year.

However, what you might not know about is the single biggest day in e-commerce sales volumes that happens, primarily, across the Atlantic, in China. November 11th is “Singles Day,” and it’s on this day that fulfillment warehouses the world over are in a frenzy shipping packages out to paying
customers.

So, just how big is Singles Day?
The holiday weekend that spans from Thanksgiving Day (11/26/15) through Cyber Monday (11/30/15) is known for bringing in massive volumes of sales. Last year, the online sales total for the entire weekend was roughly $11 billion dollars.

The total value of goods transacted through Chinese e-commerce giant, Alibaba Group Holding Ltd., during Singles Day 2015 was a staggering $14.32 billion. In a single day. That means a single company moved more than the entire 2014 GDP of Jamaica in one day. And while the amount of commerce done is impressive just by looking at the numbers, we can’t help must wonder about the amazing logistics and order fulfillment that goes on behind the scenes.

Singles Day in the US?
For all of you wondering if this means there’ll be yet another day in November in which you’re encourage to spend, spend, spend—don’t worry. Chances are, Singles Day won’t translate into a holiday in the US to any sort of magnitude near China’s. Retailers here plan all year long for Holiday Weekend special events and sales. The odds that they’ll want to prepare another sale for just a few weeks previous are slim.

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