Business 2 Consumer Success Strategy

While most companies selling directly to consumers can be referred to as B2C companies, since the dotcom boom of the late 1990s, it has come represent an e-commerce model involving a financial transaction or online sale between a business and aconsumer. The demands of B2C (business to consumer) e-commerce differ significantly from those of B2B (business to business).

First, the opportunities to drive efficiencies of fulfilling and moving product in bulk that are found in traditional logistics disappear, to be replaced by direct-to-consumer orders that are one-by-one and require a pick, pack and ship operation.  Second, e-commerce sales are highly promotion driven, resulting in large swings in order volumes (even changing from day to day).  And last, online orders tend to be unpredictable, both in terms of overall volumes and product popularity (a single mention in the right social media venue can drive sales through the roof unexpectedly).  Add in the ever-changing delivery environment (e.g. Dimensional Weight Pricing, aka DIM), and a partner experienced in supporting a B2C e-commerce fulfillment lifecycle becomes a strategic necessity to make your B2C model successful.

Vision Media Management can help you manage the B2C e-commerce challenges of individualized orders and quickly changing volumes through effective use of technologies such as intelligent order sequencing, predictive packaging, and pick to voice adaptive technology. Call us to learn more about the B2C strategies we offer to support your e-commerce business – which can result in reduced costs and an improved customer experience.

Vision Consumer Products Fulfillment has decades of experience and industry expertise in consumer products fulfillment services.  No matter who your customer is, we treat your customer as our own.  We know what makes a raving fan out of an individual customer, as well as what makes a business partner trust you with their business.  Call or email us to learn how.  We’re certain we’ll be the best fulfillment warehouse partner you have ever had!

http://visioncpf.com

CPFSales@VisionMediamgmt.com