Friday, May 22, 2015

Stacking your B2B pitch deck for success

Congratulations!  You finally got your foot in the door to present your product line to your dream big box retailer (e.g. Walmart, Target, etc.) and you’re putting together your presentation and the team to deliver it.  This is your big chance to break into B2B (business to business) commerce.  But what else can you do to stack the deck in your favor and convert that presentation into an order?

Business PitchFirst, know that the demands of B2B (business to business) e-commerce differ significantly from those of B2C (business to consumer).  B2B fulfillment tend to be heavily weighted towards accuracy – typically requiring compliance with a very detailed and exacting “routing guide” provided by the retailer.  Failure to follow these specifications can result in very large penalties, or “charge backs” – and too many problems can derail future orders.    

Adding a strategic 3PL partner to your team demonstrates not only your understanding of B2B logistics requirements, but also your dedication to making the relationship work efficiently from the get go.  It’s just one more factor that weigh in on the side of the “Yes, let’s do business” equation – and it’s a factor you can control.   At Vision, we have decades of expertise with hundreds of successful retail program implementations under our belt.  Ask us specifically about our successful history of chargeback management.

Vision Consumer Products Fulfillment has decades of experience and industry expertise in consumer products fulfillment services.  No matter who your customer is, we treat your customer as our own.  We know what makes a raving fan out of an individual customer, as well as what makes a business partner trust you with their business.  Call or email us to learn how.  We’re certain we’ll be the best fulfillment warehouse partner you have ever had!




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