Remember how excited you were as
a child to get mail? And how as an
adult, coming home to a package on the doorstep is like receiving a
present? Even if it’s one you ordered,
it’s still fun! Retailers can take this
a step further by utilizing premium
packaging. Memorable packaging
encourages consumers to purchase again and provides motivation to share the
experience on line. “In fact,
the 2015
Dotcom Packaging Report found
that almost 40% of online shoppers say branded packaging makes them more likely
to recommend a product to friends.”1
Just by upgrading from the
traditional brown box, you can exceed your customers’ expectations, and
encourage brand loyalty. There are other
options to enhance the experience too. A
personalized note, a product wrapped neatly in branded tissue paper rather than
plain paper or no paper at all, or just a little something extra included in
the box (samples, stickers, a branded notepad, etc.) – any of these can make
the consumer experience pop and get them sharing. And 55% of consumers who watched an unboxing
video say it motivated them to purchase that product. But
how can you deliver a premium packaging experience consistently while still
managing your shipping costs? A 3PL
partner can help!
By combining predictive
packaging algorithms that optimize packaging size to minimize shipping
costs with fulfillment technology that maintains efficiency via
intelligent order sequencing, Vision can help you focus your dollars where they
can deliver the most return on investment – the ultimate customer
experience. Talk to Vision today, to
learn how you can leverage our 3PL services to make a great impression on your
customers.
Vision Consumer Products Fulfillment has decades of
experience and industry expertise in consumer products fulfillment
services. No matter who your customer
is, we treat your customer as our own.
We know what makes a raving fan out of an individual customer, as well
as what makes a business partner trust you with their business. Call or email us to learn how. We’re certain we’ll be the best fulfillment warehouse partner you
have ever had!
1 http://multichannelmerchant.com/opsandfulfillment/retain-loyal-customers-premium-packaging-08072015/
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