How to Reduce Your Abandoned Shopping Carts

According to the Baymard Institute (baymard.com), 68% of all ecommerce visitors abandon their shopping carts – leaving behind merchandize valued at approximately $4 trillion!¹  How can you reduce this trend, and close the sale with your customers?  Fortunately, the same research tells us that 63% of those abandoned carts are recoverable.  Following are three significant reasons causing those abandons:

• Not ready to buy yet 16%
• Having to create a new user account 23%
• Unexpected shipping costs 28%

Addressing just one of these factors can have a positive impact on your sales, so let’s look at the biggest factor – unexpected shipping costs.

A well-designed ecommerce site focused on the user experience can support your efforts to close sales.  Your billing and shipping page should provide multiple shipping time options, with the delivery time and cost clearly displayed.  Set the least expensive as the default.  Include descriptions and input examples for input fields – you want to make completing the forms as simple as possible, and not leave room for questions or errors that result in the customer walking away from the cart.  And always provide an option to select the shipping address as the same as the billing address – never make your customer input the same information twice!

Your 3PL fulfillment partner can help you fine-tune your shipping options and ensure that you meet your shipping deadlines, to help maximize your cart close rates.  They can be a key partner in crafting your inventory and shipping strategies.  Talk to your partner today, and start recovering those abandoned carts today!

Exciting news: Vision will be at the SEMA Show November 3rd through 6th in Las Vegas www.semashow.com.  The SEMA show is the premier automotive specialty products trade event in the world!  If you’re thinking about going, let’s connect!  661-702-5050.

Vision Consumer Products Fulfillment has decades of experience and industry expertise in consumer products fulfillment services.  No matter who your customer is, we treat your customer as our own.  We know what makes a raving fan out of an individual customer, as well as what makes a business partner trust you with their business.  Call or email us to learn how.  We’re certain we’ll be the best fulfillment warehouse partner you have ever had!

http://visioncpf.com

CPFSales@VisionMediamgmt.com

¹ https://econsultancy.com/blog/66680-top-10-digital-marketing-stats-from-this-week/?utm_source=Econsultancy&utm_medium=email&utm_campaign=5922660_1836-daily-pulse-us-2015-07-10&dm_i=LQI,3IXYC,9O32IC,CN17Z,1