Ecommerce is on the rise. Consumers are visiting vendor
sites, carting goods, and checking out more often now than ever! However, as
online sales surge, so do consumer expectations for shipping their purchased
goods. Let’s take a look at the kinds of expectations customers have these days
and what you can do to keep up.
How Many Days to Wait?
As consumers come to expect more and more from online
retailers, the amount of time shoppers are willing to wait for their products
to arrive decreases. The exact number of days a customer is willing to wait
depends on the cost of shipping. When shipping is free, 85% of consumers are willing
to wait five days or more, while only 66% of customers paying for shipping are
willing to wait that long.
Shipping Fees and Shipping Free
Anyone who’s ever mailed a letter knows that shipping isn’t
free. Although many companies opt to absorb these costs as a way to attract
customers, the fact remains that shipping a product is going to cost somebody some cash.
Despite this fact, studies have shown that 76% of consumers
expect some sort of free shipping option when shopping online. This disconnect
between shopper expectations and reality creates increased costs for vendors.
Customers Expect the Unexpected
Shoppers maintain lives as complex as the ecommerce stores
on which they shop. As a consequence, many consumers find the need to change
shipping details days after the transaction is complete. Some shoppers want to
change a package’s destination, while others want to push a delivery date back
to ensure they’re home to receive it.
According to a recent study, less than half of consumers are
currently satisfied with their options to change delivery dates or destination
after their order has been placed.
How to Meet Expectations
If there’s one thing to be said about shipping expectations
from online shoppers, it’s that they’re constantly in flux. The best way to
meet the ever-changing needs of consumers is to work with a fulfillment
warehouse that is constantly dedicated to
matching those needs. You need professionals who are always updating, refining,
and perfecting order fulfillment services.
Vision Consumer Products Fulfillment has decades of
experience and industry expertise in consumer products fulfillment
services. No matter who your customer
is, we treat your customer as our own. We know what makes a raving fan out of
an individual customer, as well as what makes a business partner trust you with
their business. Call or email us to learn how. We’re certain we’ll be the best
fulfillment warehouse partner you have ever had!
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