The Benefits of Premium Packaging

Remember how excited you were as a child to get mail?  And how as an adult, coming home to a package on the doorstep is like receiving a present?  Even if it’s one you ordered, it’s still fun!  Retailers can take this a step further by utilizing premium packaging.  Memorable packaging encourages consumers to purchase again and provides motivation to share the experience on line.  “In fact, the 2015 Dotcom Packaging Report found that almost 40% of online shoppers say branded packaging makes them more likely to recommend a product to friends.”¹

Just by upgrading from the traditional brown box, you can exceed your customers’ expectations, and encourage brand loyalty.  There are other options to enhance the experience too.  A personalized note, a product wrapped neatly in branded tissue paper rather than plain paper or no paper at all, or just a little something extra included in the box (samples, stickers, a branded notepad, etc.) – any of these can make the consumer experience pop and get them sharing.  And 55% of consumers who watched an unboxing video say it motivated them to purchase that product.  But how can you deliver a premium packaging experience consistently while still managing your shipping costs?  A 3PL partner can help!

By combining predictive packaging algorithms that optimize packaging size to minimize shipping costs with fulfillment technology that maintains efficiency via intelligent order sequencing, Vision can help you focus your dollars where they can deliver the most return on investment – the ultimate customer experience.  Talk to Vision today, to learn how you can leverage our 3PL services to make a great impression on your customers.

Vision Consumer Products Fulfillment has decades of experience and industry expertise in consumer products fulfillment services.  No matter who your customer is, we treat your customer as our own.  We know what makes a raving fan out of an individual customer, as well as what makes a business partner trust you with their business.  Call or email us to learn how.  We’re certain we’ll be the best fulfillment warehouse partner you have ever had!

http://visioncpf.com

CPFSales@VisionMediamgmt.com

¹ http://multichannelmerchant.com/opsandfulfillment/retain-loyal-customers-premium-packaging-08072015/

The Impact of Amazon's Prime Day

Amazon’s Prime Day, scheduled for 15 July 2015 is being touted as “…Christmas in July, bigger than Black Friday or a U.S. version of Singles Day, the blowout online shopping event in China that generates billions of dollars in sales.”¹ Whether it lives up to the hype, or just transpires as a 20^th birthday celebration for Amazon, Prime Day has the potential to have a major impact on e-retailers, and by extension all fulfillment and distribution channels.

For e-retailers, participation in the sale could be huge. “Amazon Prime members convert at a rate of 74%, according to a recent study from website traffic measurement firm Millward Brown Digital on the online shopping behavior of Prime members. When Prime members shop with other online retailers, such as Wal-Mart Stores Inc., Target Inc. and Home Depot Inc., they convert on average 6% of the time, the study suggests.”¹  The potential increase in sales generated from the event could make or break the e-retailer depending on their pricing and profitability.  But hand in hand with increased sales comes additional shipping demands, and with Amazon Prime, that means free two-day or cheap one-day shipping.  If the volume spikes more than Amazon and its shipping partners have planned, e-retailers and consumers could see delays during the days following the sale.  So what can you do to plan for Amazon’s Prime Day?

If you’re an e-retailer, a 3PL partner can provide options to minimize any potential delays for your customers.  A great 3PL will be already be evaluating and implementing strategies to reduce any negative shipping impact resulting from the event.  Talk to Vision today, to learn how you can leverage our strategic planning and fulfillment optimization.

Vision Consumer Products Fulfillment has decades of experience and industry expertise in consumer products fulfillment services.  No matter who your customer is, we treat your customer as our own.  We know what makes a raving fan out of an individual customer, as well as what makes a business partner trust you with their business.  Call or email us to learn how.  We’re certain we’ll be the best fulfillment warehouse partner you have ever had!

http://visioncpf.com

CPFSales@VisionMediamgmt.com

¹ https://www.internetretailer.com/2015/07/08/amazons-prime-day-could-push-e-retailers-margins-lower