Friday, November 13, 2015

What Thanksgiving Weekend 2015 Means for Your Business

Thanksgiving 2015 falls on November 26th. It’s a time to be with family and friends, treat yourself to delicious treats, and, in recent years, start hunting for deals. From Thanksgiving on through to the 30th of November are four of the year’s biggest shopping days, and although sales numbers as a whole continue to rise, there’s been a dramatic shift to getting shopping done online.

Last year, physical retail sales dipped 11% from 2013’s total.1 While physical stores may be suffering, IBM’s U.S. Retail Black Friday Report 2014 boasted a 63.47% increase of online sales year-over-year (YoY) on Thanksgiving and a 9.48% increase YoY on Black Friday.2 Across 2014’s holiday weekend, shoppers flooded digital channels, spending over $4.5 billion.3

As an online business, what does this mean for you?

  1. You need to prepare your website for heavy traffic volumes.
    Building on trends established from last year, sales volumes are set to increase again, but physical retail stores may share an even lesser share of the commerce. Consumers are going to be out in force, but more than ever before, they’ll turn to their computers, smartphones, and tablets to make the sale. Make sure your website is ready for heavy traffic volumes so you don’t have to turn anybody away.
  2. Your order fulfillment company must be ready for anything.
    For every digital checkout completed, there needs to be a physical reaction of shipping those goods to your consumers. Late November into early December is the single more important time of the year for 3rd party logistics companies to be highly performant and responsive.

    Vision Consumer Products Fulfillment runs their fulfillment warehouses with a mix of proven expertise and advanced technology to ensure that everything you sell gets out the door quickly. If your 3PL isn’t equipped to do the same, then it might be time to consider switching.

With each passing year, Thanksgiving Weekend becomes a bigger shopping spectacle. You want your business to be part of these record-shattering days, and you need a 3PL provider to back you up.

Vision Consumer Products Fulfillment has decades of experience and industry expertise in consumer products fulfillment services.  No matter who your customer is, we treat your customer as our own. We know what makes a raving fan out of an individual customer, as well as what makes a business partner trust you with their business. Call or email us to learn how. We’re certain we’ll be the best fulfillment warehouse partner you have ever had!

http://visioncpf.com
CPFSales@VisionMediamgmt.com

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