In an era where everyone keeps a potential shopping device
within hands’ reach at all times, maintaining an e-commerce presence is a must
for all companies. A customer’s experience with your e-commerce store makes a significant
impact on whether they convert or move on to a competitor with a nicer site.
Details, down to the most basic design and content choices,
on your home page will capture a potential customer’s interest and urge them to
continue browsing your products, eventually leading to a purchase. The key here
is to always consider the user’s experience. The easier your website is to
navigate, the easier it is for a prospect to convert and come back for more.
Here are some things to keep in mind when you’re thinking of
the customer’s experience on your e-commerce site:
- Make sure your buying process doesn’t contain any broken links. Regularly audit your site to be sure that all internal links lead to accurate products and current offers. A broken link makes customers uneasy and if a customer feels uncomfortable with any part of the buying process, they won’t hesitate to find another company they are comfortable with.
- The store should be full of beautiful, detailed images. Customers like to see what they are purchasing before they even put it into their basket. Show off your products in great detail and highlight anything specific to the product.
- Make sure your site loads quickly. The average e-commerce customer will lose interest in a site if it takes over 2 seconds to load. Slow load times can lead customers off your site completely—make efficiency a priority.
- Most e-commerce interactions are completed via mobile. Don’t let your lack of mobile experience be the reason you lose customers. Make sure the mobile version of your site has identical functionality, affording smartphone and tablet shoppers all of the same amenities.
- Customer rating and reviews matter. Display previous and current customer’s satisfaction via a rating system or comments section. Studies have shown that customers trust user reviews as much as personal recommendations. Use this to your advantage!
- Focus on great customer service. Customer service can come in many forms, such as chat, email, or phone support. According to a survey completed last month by Onestop, 63.3% of customers who had a good customer service experience returned to make another purchase.
E-commerce should be flawlessly intuitive. Anything that
breaks the customer’s train of thought could prevent them from making the
purchase. Remember—a customer’s second option is just a Google search away;
make sure your site flows naturally from landing page to conversion. Think like
a customer, consider the experience, and start racking up online sales.
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Vision
Consumer Products Fulfillment has decades of experience and industry expertise
in consumer products fulfillment services. No matter who your customer
is, we treat your customer as our own. We know what makes a raving fan
out of an individual customer, as well as what makes a business partner trust
you with their business. Call or email us to learn how. We’re
certain we’ll be the best fulfillment warehouse partner you have ever had!
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Consumer Products Fulfillment
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